Organic Marketing Strategies for Your Business

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Organic marketing is a term for un-paid marketing strategies. These include SEO (search engine optimization), optimized blog content, social media, and email campaigns. These are crucial tactics for businesses where advertising dollars can be limited and KCS Strategy is an expert in all of it!

We can help you connect with your target audience through organic marketing strategies that not only resonate with your audience but also offer solutions to their problems. Organic marketing, when executed effectively, can be a powerful tool to drive traffic and sales without constantly paying for views or advertisements.

Read more to learn how we can create an annual plan for blogs and social media that works for your small business and how KCS Strategy can give you the boost it takes to battle businesses much larger and better funded than yours.

Why Do I Need An Organic Marketing Strategy?

The truth is you don’t. But you do need a way to get new customers and repeat customers in the door every day. You can absolutely try paid marketing strategies and that might be the right move for your business, however, paid marketing has two major flaws. 1. It costs money. 2. It doesn’t build a connection.

Organic marketing is how you connect with your customers. It tells your story, and it shows you care about your customer’s story. It’s not 100% free and it does take effort and time, but a strong organic marketing strategy pays dividends, and the content, when created properly, can last years and continue paying you back day in and day out.

So How Does It Work?

Well, the first thing we do is understand your target audience. We identify their pain points, challenges, and problems they are trying to solve. We identify what types of content they are most likely to engage with. We conduct market research and create buyer personas so we can target and speak directly to the customer in the manner they prefer.

After this, we begin building your organic content roadmap for the year. When to post, what to post, how it will be created and posted…how we will measure success, all the important things a marketing department would take into consideration if you had one. This will give us clear goals to shoot for and a proper content calendar with a schedule that can tie into promotions, social media, blogs, holidays, etc.

Seeing that we are experts in SEO, your annual plan will be developed with search trends in mind, so you are sure to be in the right conversations and seasonality versus throwing spaghetti at the wall.

Watch out for impastas!

This Sounds Expensive and Time Consuming

Cost is relative. In our experience, organic marketing strategies are your long-term marketing investment. It’s the brand-building (that can be measured) and the very inexpensive traffic compared to paid marketing. We did a deep analysis of one of our clients and found that when you factor in the costs of production of the content, and the cost of the strategy, our client was receiving paid visits at a cost of $0.006 per organic visit. That’s not a typo.

KCS Strategy is Legend Dairy.

Tell Me More.

In another recent instance, after just 3 months of implementing our annual social media content strategy, our client saw massive year-over-year social media growth. Their Audience grew 24%, they realized a 104% increase in engagement and a 37% increase in impressions, and this was an established business with a very social-media savvy audience.

So Now What?

Just fill out the form below and let’s chat. If we believe there’s an opportunity for you, we will let you know. We won’t call you 100 times or email you lame emails like our competitors. If we think there is an opportunity we will discuss it and then you decide if you want to proceed.

Or, if you would rather become a content expert, that’s great as well - regardless, we highly recommend an organic marketing strategy for your business. It’s a key component in keeping your pipeline full at all times, which frees you up to run the actual business.