15 Simple Things Every Small Business Can Do to Promote Their Business Online
“Buy my stuff!”
Promoting a small business online doesn't always require complex strategies. Small, consistent efforts can yield significant results. Here are some simple things a small business owner can do every day to promote their business online:
Social Media Engagement
Post regularly on social media platforms like Facebook, Instagram, Twitter, or LinkedIn.
Respond promptly to comments and messages from followers.
Share industry-related news, tips, and content that provides value to your audience.
Email Marketing
Send out personalized email newsletters with updates, promotions, or informative content.
Segment your email list to target specific customer groups with relevant offers.
Content Creation
Write blog posts or create videos related to your industry or products.
Share your expertise and provide solutions to common customer problems.
Online Networking
Participate in online forums, groups, or communities relevant to your business.
Offer valuable insights and engage in conversations to build relationships.
Online Reviews and Reputation Management
Encourage satisfied customers to leave positive reviews on platforms like Google My Business, Yelp, or TripAdvisor.
Respond to all reviews, both positive and negative, professionally and promptly.
Website Updates
Regularly update your website with fresh content, such as blog posts, product listings, or news.
Ensure that your website is mobile-friendly and loads quickly.
SEO Optimization
Use relevant keywords in your website content to improve search engine visibility.
Optimize meta titles and descriptions for each page.
Online Advertising
Run small, targeted online ad campaigns on platforms like Google Ads or Facebook Ads.
Monitor and adjust your ad spend and targeting based on performance.
Customer Engagement
Interact with customers on social media by sharing their posts, responding to their comments, and showing appreciation for their support.
Local SEO
Optimize your Google My Business listing with accurate information, photos, and regular updates.
Create local content that showcases your community involvement.
Collaborations and Partnerships
Partner with other local businesses for cross-promotions and collaborations.
Share each other's content or run joint campaigns.
Monitoring and Analytics
Regularly check your website analytics and social media insights.
Use data to make informed decisions about your online marketing strategies.
Customer Testimonials
Share customer testimonials or success stories on your website and social media.
Highlight how your products or services have benefited others.
Consistent Branding
Ensure your branding elements (logo, colors, and messaging) are consistent across all online channels.
Educate Yourself
Stay informed about industry trends, new online marketing tools, and best practices.
Consider taking online courses or attending webinars to enhance your digital marketing skills.
Remember that consistency is key. Even small daily efforts can accumulate over time and lead to significant online visibility and engagement for your small business. Just like you sweep your floor, or steam your clothing, send out flyers, or add new vinyl wraps to your vehicles, your online presence takes maintenance to really shine. Tailor your online promotion activities to your specific audience and goals, and be patient as you build your online presence.
KCS Strategy is all about creating a plan that works for your business and your budget. Do you have someone in-house who you’d like to train on any of the above? Give us a buzz! Do you want someone to create a quarterly or annual plan for anything in this post? Give us a buzz. The one-size-fits all approach isn’t what your business needs. We need to chat, discuss potential solutions, and then see if we are a good fit. Go ahead, fill out the form below and let us give your business a shot!
